Urban Prime Marketplace & Restaurant

Nestled in the heart of Melbourne, FL, Urban Prime Marketplace & Restaurant is a vibrant culinary destination that masterfully blends an upscale American dining experience with an expansive marketplace under one roof. This unique concept effortlessly merges a classic full-service restaurant with specialty shops including a butcher, cheese purveyor, seafood market, wine store, and an artisanal bakery—making it an irresistible stop for food lovers and shoppers alike.

The restaurant side of Urban Prime shines with its richly diverse menu that embodies the depth and variety of American cuisine. Signature dishes like the indulgent New England Lobster Roll and the robust Nashville Fried Chicken Sandwich showcase a dedication to both flavor and quality ingredients. Seafood enthusiasts will delight in the fresh catches available, while meat lovers can savor a perfectly cooked 14 oz NY Strip paired with truffle fries that blend savory richness with elegant hints of earthiness.

The dining atmosphere has been praised as warm and inviting, tailored for every occasion—from intimate date nights to joyful celebrations. Customer stories reveal a palpable sense of appreciation for their attentive and friendly staff, who bring genuine hospitality and expert knowledge to the table. Whether you’re savoring the creamy, comforting Tomato Mushroom Bisque or indulging in a savory Burrata Caprese, every bite resonates with craft and care.

Beyond the restaurant, Urban Prime’s marketplace is a treasure trove for food connoisseurs. The in-house butcher and cheese shops offer premium selections handcrafted to satisfy the most discerning tastes. Their seafood market boasts fresh, responsibly sourced options that elevate home meals, while the wine store provides thoughtfully curated bottles perfect for pairing with your meal or gifting. Customers also rave about the convenience and quality of their grocery delivery service, extending the Urban Prime experience right to your doorstep.

One recent visitor, Jeremy Sheffey, highlights the transformation under new management, praising the spectacular “Bourbon at the Urban” event where expertly paired dishes such as peppercorn-crusted venison loin with Booker’s “Jerry’s Batch” bourbon made the evening unforgettable. From expertly smoked honey bourbon lamb chops to the seamless blend of meals and spirited drinks, every detail is meticulously crafted to thrill the senses.

For those seeking a truly personal dining moment, customer experiences reveal how special events—from birthday celebrations to work dinners—are elevated by the welcoming ambiance and meticulous service. Tara Weiler fondly recalls a remarkable work dinner featuring a perfectly cooked 16 oz NY Strip, brussels sprouts, and a deconstructed apple crisp dessert that delighted every taste bud. Daphne Ramirez’s candid review underlines the patient hospitality during a busy night, highlighting the attentive bar service that made the wait worthwhile.

What sets Urban Prime apart is not just the exceptional food or the breadth of specialty goods, but the genuine passion continuously demonstrated by the team. Guests mention the warm hospitality of Isa, Cassidy, Sammie, and the visionary chef who together create an ambitious, innovative space where independent business and community spirit thrive.

Whether you’re stopping by for an exquisite meal, handpicking ingredients from the market, or ordering a curated gift basket, Urban Prime Marketplace & Restaurant promises an experience that stimulates all the senses and leaves you eager to return. It’s more than dining—it’s a celebration of food, flavor, and fellowship in Melbourne’s vibrant culinary scene.